Expedited CASE Rough Leadtime: 2.5 months to 4 months

Product Launch Process

Step 1 (P-Code Creation) is the one gate — nothing else can start until it closes. Everything shaded blue below then runs at the same time: Steps 2, 4, 5 and 7, plus Step 6 right after Design, and both Step 8 tracks at the very end. Expedited case, the whole thing runs about 2.5–4 months start to finish.

Blue = runs at the same time: Steps 2, 4, 5 and 7 right after Step 1, then both Step 8 tracks at the end. Amber = the one extra sequential link — Step 6 waits on Step 4's finished design. The bar along the bottom is the total expedited runway, about 2.5–4 months from Step 1 to close-out.

Process at a Glance — 8 Tracks

Step	Description	Track
1	P Code Creation — PLM project & product development request	First, gate for everything else
2	Code Creation — Item Code, Barcode, Packaging Material Code	Parallel
4	Design — POA Creation, revision, 1st/2nd Review, Submit	Parallel
6	POA Approval — Design (POA) approval in PLM	After Step 4 (Design)
5	PL Review — Legal P&L, FOC Request & Review, SAP Input	Parallel
7	Approval Routing & Business Note (Brity approval)	Parallel
8	Packaging Inbound — check inbound packaging material, BOM entry	Last, parallel track A
8	Production Schedule — verify the main production schedule	Last, parallel track B

P Code Creation

P-Code creation must run first, as its properties during product planning serve as the foundation for SAP Code creation

Cases that require project registration: When launching a new product, renewing an existing one, or creating a new SAP code for product conversion.

1	PLM projectNew localization project · Task Owner: MKT · Leadtime: 1 day
2	PLM for product development requestNew product upload in system · Task Owner: MKT · Leadtime: 1 week · Approver: R&D center (P-code creation)

Code Creation

Runs in parallel with Steps 4, 5, 7

1	Item Code — submit the code creation/extension file for review, then SAP uploadP-code required before creation by the PLM team · Task Owner: MKT · Leadtime: 1 weekStakeholders: Business Management Team (P&L), Process Management Team, Production Operations TeamListed as Stakeholders because they need to fill in their assigned fields in the SAP creation format.
2	Barcode — if needed, create via GS1 (Koreanet)Task Owner: MKT · Leadtime: 1 week
3	Packaging Material Code — packaging material/sub-material codesApplies to cups, labels, and all other packaging material · Task Owner: MKT / Packaging Procurement · Leadtime: 10 daysApprover: Packaging Procurement & Packaging R&D

Design

Runs in parallel with Steps 2, 5, 7 — feeds into Step 6

1	POA Creation (piece of artwork: creates in PLM)Task Owner: MKT · Leadtime: 5 days
2	Design revision (Run multiple rounds as required for review through email)Task Owner: MKT / Design · Leadtime: 2 weeks · Approver: MKT / TQR
3	Design 1st Review — MKT & TQR design voteTask Owner: MKT / TQR / Design · Leadtime: 1 week
4	Design 2nd Review — related functions finalize the designTask Owner: MKT / TQR · Leadtime: 1 week
5	Design Submit — confirm the final AWTask Owner: MKT / TQR · Leadtime: 2 days

POA Approval

Runs after Step 4 — reviews the finished design before it moves forward

1	Design (POA) approval in PLMApprovers: All the relative parties

PL Review

Runs in parallel with Steps 2, 4, 7

Buldak remark: Sub MKT delivers the local-sales PL to HQ MKT; HQ MKT fills in the HQ-shipment PL, consolidates both, and takes it to the HQ Business Management Team for final approval.

1	Deliver product specs to HQ MKTQuantity, sales channel, forecast, target volume · Task Owner: MKT · Leadtime: 4 days · Email required
2	FOC Request — request finalized cost confirmation (if required)Task Owner: MKT / Mgmt. · Leadtime: 3 weeks · Email required
3	FOC Review — MKT proceeds with Product/FOC setupTask Owner: HQ Marketer · Approver: Business Management
4	SAP Input — finalize sample/FOC resultTask Owner: HQ MKT · Leadtime: 3 days

Approval Routing & Business Note (Brity approval)

Runs in parallel with Steps 2, 4, 5

1	Submit the proposal for approval, along with a business note so relevant parties are aware of the product and can offer their supportTask Owner: MKT · Leadtime: 1 wk (TBD) · Approver: Relative parties

Packaging Inbound

Last — runs in parallel with the other Step 8 track below

1	Check inbound packaging material with the packaging purchase teamLeadtime: 1 week
2	BOM entry

Production Schedule

Last — runs in parallel with the Packaging Inbound track above

1	Verify the main production schedule via emailTask Owner: MKT

How the tracks fit together

P-Code Creation is the first hard dependency — nothing else can start without it. Code Creation, Design, PL Review and Approval Routing then move at the same time. POA Review is the other dependency: it reviews the finished design, so it waits on Design and runs right after. Everything then feeds the two Step 8 tracks, which run side by side to close the launch out.